Get your beard ready. Hindustan Unilever (HUL) have developed a male grooming products. It will be sold exclusively on the web marketplaces like Amazon. HUL, Amazon to launch male grooming products online.
The new products include beard oil, beard wash, and hair creams. First-time HUL entering the beard market.
The beard grooming market is one of the fastest growing markets in India now. Males are giving interests on beard like never before. It is a fashion nowadays.
The male beard grooming market is worth ₹ 8,600 crores. The current trend among the Indian the fancy beard.
India has always had a steady demand for such products. It gives the religious association of beards with Sikhs, Muslims and even a section of the Hindus.
Men’s grooming market is registering 17% year-on-year growth. Within this segment, men’s skincare market is growing at 25%.
A study says that Gillette has acquired the major categories of men’s grooming including men’s shaving and men’s razors and blades.
Marico acquired a 45% stake in Zed lifestyle. Marico launched a premium male grooming brand studio X exclusively on Amazon.
Analysts say this is gradually changing and the sift is potentially negative for Emami and Marico.
The men’s grooming market is going through a surge.
HUL, Amazon to launch male grooming products online. E-commerce marketplaces are getting popularity. So selling men’s grooming product among Indian male consumers may be a good idea. The hike of taking care of their skin, hair, and beard like never before.
So this is maybe the best time to sell men’s grooming products online with the worlds biggest e-commerce company Amazon. Let’s see what is the output of HUL and Amazon deal.