Online travel firm MakeMyTrip Ltd. (MMT) will be deploying emerging technologies to reach out to residents of smaller towns to grow its hotel reservation business.
“We will be investing in emerging technologies such as artificial intelligence, chatbots, voice and national language to reach out” to customers in smaller towns, said Parikshit Choudhury, chief business officer — India Hotels, Holidays and Alternate Accommodation, MMT.
“We will deploy latest technologies to target this group to grow hotel reservation business,” he said.
According to Choudhury, about 60,000-70,000 hotel rooms are booked (net of cancellations) per day through the company’s website.
Agreeing that a room let vacant per day/night is a loss for the hotels, Choudhury said the company has designed package for hotels in Tirupati in Andhra Pradesh on a day-use basis.