German auto major Volkswagen (VW) Group is planning to set up a design center in Chakan near Pune.
“We are planning to increase production capacity [in the Pune plant] marginally, from 1.8 lakh units to 2 lakh units per annum,” said Steffen Knapp, director, Volkswagen Passenger Cars. “Besides, we will increase the localization level, [from] 82% to about 90% in a year.”
Mr. Knapp said unveiling new models and having a regional celebrity as brand ambassador were other initiatives planned to pep up market share.
VW would be investing ₹8,000 crore, in phases, in the design center, development of new models and other activities, he said.
The group is targeting to achieve a 5% market share in India by 2025, from the current 1.8%, across brands.
Currently, Volkswagen has 121 dealers across 104 cities in India and it was planning to increase the number of touch points.
VW group is targeting to achieve a 5% market share in India by 2025, from the current 1.8%, across brands.