Volkswagen To Set Up Design Centre In Pune

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Volkswagen to set up design centre in Pune

German auto major Volkswagen (VW) Group is planning to set up a design center in Chakan near Pune.

“We are planning to increase production capacity [in the Pune plant] marginally, from 1.8 lakh units to 2 lakh units per annum,” said Steffen Knapp, director, Volkswagen Passenger Cars. “Besides, we will increase the localization level, [from] 82% to about 90% in a year.”

Mr. Knapp said unveiling new models and having a regional celebrity as brand ambassador were other initiatives planned to pep up market share.

VW would be investing ₹8,000 crore, in phases, in the design center, development of new models and other activities, he said.

The group is targeting to achieve a 5% market share in India by 2025, from the current 1.8%, across brands.

Currently, Volkswagen has 121 dealers across 104 cities in India and it was planning to increase the number of touch points.

VW group is targeting to achieve a 5% market share in India by 2025, from the current 1.8%, across brands.

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