Instagram has millions of user base. It was acquired by Facebook in 2012. Since after Instagram has grown to more than five times the size of Snapchat. It becomes the fourth Facebook platform to hit the billion-user mark. Now Instagram takes on YouTube.
Now the company is coming after YouTube. Instagram, which had some 800 million users as of September, has been outpacing rival social networks such as Twitter and Snapchat and has been gaining younger users even as Facebook itself has seen declines in the youth segment.
Instagram chief executive Kevin Systrom announced the milestone as he unveiled the new video application known as IGTV.
He said “We have now a community of one billion users,” Mr. Systrom told the event in San Francisco.
“Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown.”
From now Instagram will become a direct competitor to YouTube with IGTV.
The IGTV is very similar to YouTube. IGTV will enable any user to upload long-form videos and will also include “channels” from video creators.
Here is the full story about IGTV.
Mr. Systrom said “Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel,”
IGTV is available in the iOS and Android apps. IGTV will allow any user to upload videos up to 10 minutes long, with the limit for larger accounts at one hour.
Instagram and its parent company Facebook has huge active users. So it will become the strongest competitor of YouTube.